Retailers are able to offer discount diamonds for a number of reasons. With the availability of the internet many more retailers are able to offer better prices to their customers.
Diamond retailers, usually doing online business, have a low overhead cost. They don't have to pay an outrageous amount of money for rent or utilities. They simply pay to rent or buy the domain name for their website(s).
Advertising can also be a lot less expensive for an internet business as opposed to a regular commercial business.
The internet has also given retailers the ability to access many more wholesalers around the world. Because they have access to such a large number of wholesalers they are able to find the best deal for themselves and the customer. If they are connected with a wholesaler that offers them great prices they are then able to use a lower mark-up price when selling their diamonds to you.
You can find discount diamond jewelry all over the place. It's all over the internet like I said earlier because the cost of doing business on the internet is so much less expensive. Whether you're looking for diamond stud earrings, a tennis bracelet, an engagement ring, an eternity band, a wedding band, large diamond hoop earrings, you will probably be able to buy it at a discounted price.
Instead of purchasing the jewelry from the first place you find it, shop around a little. Keep track of prices from different businesses. When you're doing this make sure to compare the cut, clarity, carat, and color of each diamond you're interested in as well. This process can save you a lot of money.
Keep in mind that not all discount diamonds and discount diamond jewelry simply comes from someone with a low overhead cost. There are those out there that offer discount diamonds because they really are poor quality. As with any other purchase of diamonds make sure the seller is not taking advantage of you.
Read up on how to spot a fake or low quality diamond, what to look for in a diamond, what questions to ask about a diamond, and any other questions that would be important to the purchase of diamonds.
Next time you see discount diamonds or discount diamond jewelry advertised, don't scoff or close out the box. Remember that many retailers are able to offer discount diamonds because of reasons other than having low quality diamonds.
by Shayna Schnereger
